Inbound leads cost 62% less than outbound leads.
Outbound marketing (interruption marketing) is similar to a shout gun blast. Fire enough rounds and you’re going to hit something.
Content Marketing is more like a laser-guided missile. You publish informative, educational and entertaining information that users find when searching keywords, leading them to your website.
With your strategy in place you need to begin creating content. Your content needs to be informative, educational, entertaining and relevant to your targets consumer. Finally you need to distribute your content through your blog, social sites and other content publishing sites to be found by your targeted consumer.
Content Marketing Fights Your Battle On Two Fronts: It captures attention from prospects generating traffic and leads. And it improves your SEO through keyword optimized pages and inbound links.
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We develop and manage your content marketing strategy to drive traffic, improve SEO and drive inbound leads.
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